‘NoLo’ comes from the portmanteau of both ‘No’ and ‘Low’ in reference to alcohol, and is a term that is recognised within the alcohol free industry. As such, NoLo Beverage is a site dedicated to providing information and expertise regarding no alcohol and low alcohol versions of alcoholic beverages.
A Bit of Background
The popularity of alcohol in young drinkers continues to fall, whilst existing alcohol drinkers are starting to look for options to cut back or totally remove alcohol from their lifestyle.
But when it comes to finding high quality information about cutting back on alcohol, or learning more about an alcohol free lifestyle, we think there is little quality content available.
So, with that in mind, at NoLo Beverage, we have two main objectives:
Provide education and be informative
The interest in non-alcoholic drinks typically peaks around December/ January of ever year, as people consider taking part in Dry January. However, the general interest in non-alcoholic drinks over the last five years continues to trends upwards.
The below chart shows live data from Google Trends – signifying the interest over time.
To meet the interest of this growing sector, we write to educate and inform people like you with the resources and answers to as many questions possible when it comes to no and low alcoholic drinks.
Raise Awareness of Smaller, Local Breweries
Whilst is it important to be aware of the different aspects of an alcohol-free lifestyle, you still need to know about the different drink options on the market. Although you may already be aware of some of the non-alcoholic drinks available, the numbers of options is growing at an exponential rate.
It is easy to find and access information of the larger, well known drinks brands, but we are also want to be advocates for the smaller, independent breweries out there.
We think it is important to support local and startup companies; to help entrepreneurs earn a living, and to avoid a saturated market of global corporations who prioritise profit over quality and innovation.
We Want to Hear From You!
We of course write for all our visitors to this website, so we would love to hear your feedback (good and bad). If you have any recommendations for a new non-alcoholic drink, would like to contribute or request a feature or review, then please do get in contact.
If you are involved with the manufacture/sale/distribution of non-alcoholic drinks, then we would love to hear from you also. Please note, we do not accept sponsored posts or paid review, but we are happy to discuss other options.
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