The Netherlands, April 2023
VINADA B.V. – premium non-alcoholic wine brand – has appointed Susanne Claessen as Global Marketing Manager, who will be responsible for global strategic marketing and branding of the VINADA brand.
Previously, Claessen worked as Brand Manager Lindt & Sprüngli Benelux. At this Swiss FMCG producer of premium Chocolate, Claessen was responsible, among other things, for the marketing strategy, partnerships and budgeting of various sub-brands such as Lindt EXCELLENCE with more than 20 products in the portfolio, within the Netherlands, Belgium and Luxembourg.
Claessen expects to start many exciting and challenging projects and campaigns at VINADA B.V.
”It is an ambitious company in an interesting market with enormous growth potential in The Netherlands and abroad. It’s a great honour to grow the brand and increasing visibility worldwide together with the Founder and the team of VINADA B.V.”
Jessica van der Kist, Founder of VINADA B.V.:
“We have big ambitions for the coming years and to achieve them we need to take our marketing activities to the next level. That is why we started looking for an experienced marketeer and we are very happy to have Susanne on board. We want to invest in relationships with our customers and set up many original activation campaigns. Susanne has a lot of international experience and will help us, together with our team and distributors, to position VINADA locally in the more than 30 countries in which we operate.”