Kit NA Brewing announces collaboration with Sound Mind Live
Kit NA Brewing, a pioneer in non-alcoholic craft beer, is taking a bold step to address the mental health crisis by collaborating with Sound Mind Live, a non-profit championing mental health through music. This alliance is a beacon of hope, aiming to raise awareness and support for mental health by leveraging their combined reach and influence.
In an innovative move, Kit NA Brewing will contribute a portion of their sales to support Sound Mind Live’s initiatives, reflecting their commitment to social responsibility. The partnership will extend across various platforms, including digital, experiential, and retail, offering consumers multiple avenues to contribute to this crucial cause.
Sound Mind Live is renowned for creating communal spaces that blend music with open conversations about mental health. Their approach is multifaceted, ranging from live events to podcasts, all designed to facilitate early intervention and foster supportive communities. Their flagship event, the Sound Mind Music Festival for Mental Health in New York City, is a testament to their impactful work.
Chris Bullard, Executive Director of Sound Mind Live, expresses enthusiasm for the partnership, emphasizing the shared ethos of using music to heal and connect.
“We’re thrilled for this exciting partnership with Kit NA Brewing! Sound Mind Live and Kit NA share a common vision using the universal language of music to foster healing and connection. Like music, non-alcoholic beer is an art and craft that can bring people together to foster deeper human connections and community – one of the biggest and time-tested remedies to prevent and support mental health challenges. With Kit NA’s support, we will amplify our impact on mental health awareness. We’ll be able to reach thousands of more people on mental health through music with our annual
Music Festival for Mental Health in May, and our Rhythm and Reset event series throughout the year. Together we’re turning up the volume on mental health conversations, and hope others will join us, donate, and be a part of this transformative movement.”
Kit NA Brewing’s dedication to crafting exceptional non-alcoholic beers is matched by their passion for social causes. They offer a range of award-winning flavors that cater to diverse tastes, ensuring that enjoying a beer can be part of a healthy lifestyle that promotes connection and community.
